Counting emissions accurately — from carbon dioxide to methane — in the air and soil has long been the domain of academia. But Silicon Valley startup Picarrois hoping to turn that practice into a booming commercial business by wooing the natural gas industry, and by ramping up business with a new round of $7 million.
The company wants to bring in industrial customers such as gas distribution companies and utilities — until recently, the company’s customers were mostly academic and government organizations, CEO Mike Woelk said in an interview. The company’s investors include Benchmark Capital, DAG Ventures, Focus Ventures and Mingxin China Growth Fund.
The U.S. has seen a boom in shale natural gas development, delivering cheap, domestic and abundant natural gas resources. But with that emergence has come thorny questions about the impact of natural gas development on nearby residents (both air and water), as well as the overall affect of natural gas electricity generation on greenhouse gas emissions. Natural gas is a fossil fuel, but is cleaner burning than coal for electricity. READ THE COMPLETE STORY HERE.