The numbers are different, but two smart grid consumer surveys agree on the bottom line: Most consumers are still in the dark.
From our colleagues at SmartGridNews.com
An Itron-sponsored survey developed by Zpryme said 41% of its participants were aware of the smart grid to varying degrees, while a Consumer Electronics Association (CEA) survey found that only 27% were aware of it.
“There are no silver bullets to advancing energy management solutions and eventually creating a smart grid that will allow consumers to remotely monitor and control products and appliances in their home,” said Ben Arnold, senior research analyst for CEA.
“Marketing efforts need to focus on the cost savings of these systems to get consumers’ attention, but at the same time, consumers must be willing to adjust their electricity consumption habits and invest in energy efficient technology.”
Both surveys found that most consumers are concerned about their energy use, but know little about emerging energy management systems, while others had invested in them. The Zpryme survey found some surprises in consumers’ motivation to watch their energy costs: 76.5% of survey respondents said rising gas prices made them more likely to pay more attention to their electric bills.